Genesis is Bringing Prestige Black Models to the U.S. This Year
The brand is looking to add to its cachet in the United States by bringing the all-black-everything option to the G80, G90, GV80, and GV80 Coupe later this year.By Jack FitzgeraldPublished: Apr 5, 2025
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Genesis
- Genesis is planning to bring its range-topping Prestige Black models to the United States later this year.
- When it arrives, the trim will be available on the G80, G90, GV80, and GV80 Coupe models.
- The black-on-black models were already available in other markets and will be added to the U.S. lineup in late 2025.
As Genesis rounds the corner on its 10th birthday, the brand is continuing to increase its cachet in the United States. In a new move to step up its game, Genesis is planning to add Prestige Black models to the top of its U.S. lineup later this year.
Genesis
For now, at least, the trim will be exclusive to the G80, G90, GV80, and GV80 Coupe. The less expensive models will be left out, with the GV60, G70, and GV70 SUVs not gaining the new trim.
As the name hints, the Prestige Black models get the typical all-black-everything treatment. That means black paint, black wheels, black badges, black trim, and an interior that’s dressed like the New Zealand national rugby team. A spokesperson for the automaker told Car and Driver that there will be some options unique to the U.S.-Prestige Black models, but declined to give specifics.
Genesis
Even small details, such as the switchgear in the cabin, along with the key, get the all-black treatment. The Prestige Black models also gain exclusive welcome and goodbye animations on their respective infotainment systems.
In Korea, where the Prestige Black models are already on sale, owners of the top trim are given exclusive access to a private Genesis Lounge with a bar, dining room, and sound room. Car and Driver confirmed with Genesis that there are no current plans to build additional lounges, but as the brand continues to look for opportunities to increase its reputation in North America, we can see those plans changing.
We’ll have to wait until closer to late 2025 when Genesis officially brings the new trim stateside before we get pricing specifics, but it’s certain to carry a premium over the current range-topping models.
